The Joe Sugarman Checklist

The Joe Sugarman Psychological Triggers List
– consistency
– product/prospect nature
– objection raising/resolution
– involvement and ownership
– integrity
– story telling
– emotion
– justification w/ logic
– proof of value
– greed
– credibility (believability a la court of law)
– satisfaction conviction (guarantee)
– desire to belong
– exclusivity
– simplicity
– guilt
– specificity
– familiarity
– patterning
– hope
– harmonize
– mental engagement
– honesty

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