Archive for the ‘The Eugene Schwartz Recipe’ Category

The Eugene Schwartz Recipe

September 7, 2008

The Eugene Schwartz Recipe (Just Mix The Ingredients of Attention and Conviction)

Grabbing Attention
– Mass Desire That Creates The Market
– Awareness
– Sophistication
– Verbalization

Building Conviction
– Intensification
– Identification
– Gradualization
– Redefinition
– Mechanization
– Concentration
– Camouflage
– Verification
– Reinforcement
– Interweaving
– Sensitivity
– Momentum
– Mood